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Dr Farrah Arif

PhD: Marketing, Innovation, Consumer Analytics, Judge Business School and Churchill College, University of Cambridge

MBA: Marketing and Finance, Imperial College

BSc: Mathematics and Statistics, Kinnaird College for Women

Trainings, Certifications, Memberships

  • Participant-Centered Experiential Learning, Harvard Business School, USA
  • Associate Fellowship of the Higher Education Academy (AFHEA), UK
  • Enhancing Board Effectiveness - Directors Training Programme, LUMS, Pakistan

 

Training workshops, Judge Business School, University of Cambridge, UK

  • Lecturing Skills
  • Advanced Presentation Skills – Benchmark Communication Techniques
  • Business Education Excellence
  • Introduction to Nvivo 9
  • Structural Equation Modelling
  • Introduction to Qualtrics
  • Starting to Present
  • Starting Your PhD

 

Training workshops, Centre for Personal and Professional Development, University of Cambridge, UK

  • GRADschool for PhDs
  • Attaining Peek Performance
  • Selling and Networking Skills
  • Thinking Outside the Box
  • Time Management
  • Speed Reading
  • EndNote
  • Writing Skills Summer School for PhDs
  • Supervising Undergraduates and Small Group Teaching Workshop

Experience

With a distinguished career as a PhD from the University of Cambridge Judge Business School, Founder and CEO of EDTechWorx, Dr. Farrah Arif, is an EDUTECH Commonwealth scholar and a visionary entrepreneur who has helped top national and multinational corporates to drive sustainable growth and profits.

After serving Lahore University of Management Sciences (LUMS) for nine years, she joined University of Management and Technology (UMT) as an Associate Professor. She is also heading UMT’s executive education center named Institute of Knowledge and Leadership (IKL). Dr. Farrah sits on the Board of Governors of the National Information Technology Board (NITB), Pakistan, chaired by the H.E. President of Pakistan.

As a certified trainer from Harvard Business School (HBS), Dr. Farrah remains actively involved in mentoring and training business heads. Her training clientele includes Telenor, Jazz, Zong, Packages, Ismail Industries, EasyPaisa, Engro Foods, Bulleh Shah Packages, and Hush Puppies etc.

Area of Expertise

  • Leadership & Team Building
  • Personal Effectiveness
  • Design Thinking
  • Business Strategy
  • Digital Transformation and Data Analytics
  • Digital Marketing
  • Entrepreneurship