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Marketing Research & Analytics with Simulation

Course Overview Course ObjectivesCourse MethodologyTarget Audience

Course Overview

The Marketing Research and Analytics training program offers a comprehensive understanding of the fundamental principles and practices essential for effective data-driven marketing decision-making. Participants gain insights into diverse topics such as research design, data collection techniques, and consumer behavior analysis. They also learn about market segmentation, competitive analysis, and the use of various data analysis tools and techniques, including statistical analysis and data visualization.

Real-world case studies and practical applications are integrated to enhance participants' problem-solving skills and strategic thinking. Furthermore, the program delves into emerging trends and technologies, enabling participants to stay abreast of the latest developments in the dynamic landscape of marketing research and analytics.

Course Objectives

  • To equip participants with a solid understanding of the fundamental principles of marketing research and analytics.
  • To familiarize participants with various research methodologies and their appropriate use in different marketing contexts.
  • To enable participants to collect, analyze, and interpret marketing data effectively using appropriate analytical tools and techniques.
  • To demonstrate the importance of data-driven decision-making in marketing strategies and business development.
  • To foster critical thinking and problem-solving skills in the context of marketing research and analytics.
  • To emphasize the ethical considerations and legal frameworks associated with data collection and analysis in marketing research.

Course Methodology

This condensed two-day training focuses on the essentials, providing participants with a foundational understanding of marketing research and analytics concepts along with practical skills they can immediately apply in their roles. The hands-on exercises and case studies ensure active participation and a deeper understanding of the subject matter.

Target Audience

This course is for anyone who wants to develop a critical understanding of how digital media are used and gain skills using digital tools. This course will allow learners without coding skills to access, analyze and visualize their own social media data.

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Training Schedule

Dec 14, 2023 - Dec 15, 2023

Venue:   Lahore, Pakistan

Language English

Learning Duration 02 Days

Learning Investment PKR 40000


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